User Experience Design
At KIT digital, we believe that excellence in user experience (UX) design is reliant on your ability to meet the needs of your customer with an intuitive and engaging interface that feels natural to them. This type of usability does not happen by accident, and good usability is not a luxury. We have developed a comprehensive UX design process based on years of experience and hundreds of customer deployments of all sizes.
Every UX project begins with a deep user requirements gathering process – we strive to understand your audience and their connection to your brand.
Concept & Analysis
With deep user research in our pockets, KIT digital’s UX team will build out initial site concepts based on a combination of mental modeling and content modeling.
Prototyping & User Testing
We test a combination of paper prototypes, process flows and wireframes with users in order to further focus your understanding of their needs, and draw us closer to truly intuitive design.
Refine & Update
The hallmark of KIT digital’s UX process is our commitment to continually checking and rechecking our assumptions as we progress, ensuring that we’re heading down the right path.
Design & Development
Only once UX has been properly defined and tested do we move on to site design, incorporating and continually re-testing assumptions created during the earlier stages of our process.