Tag Archives: second screen
Super Bowl with a Second Screen
The rapid adoption of viewing live TV in tandem with a “second screen” device is bound to make the 2012 Super Bowl the biggest social TV events of the year. As a matter of fact, every major Super Bowl commercial has a social TV component. We think this is the right approach: 30-second commercial slots can’t stand alone, and advertising campaigns should go social. Music app Shazam is making all the right moves for the Super Bowl. They made headlines last year upon the launch of Shazam for TV. This year, they will power nearly a third of all Super Bowl advertisements. With over 175 million users (60 million in the U.S,) Shazam is considered one of the driving forces behind second screen interactive television. TV check-in service GetGlue, in comparison, is 2 million strong. Shazam, along with other major media companies, is relying on viewers to use their phones to interact with commercials for more than catching up with the … Continue reading