Tag Archives: digiday
The Three Stages of Social TV
This is the first of a three-part series by Alan Wolk, our Managing Director of Social Strategy, on emerging consumer behaviors around multiscreen television. It originally appeared in DigiDay Daily. Social media might just be the best thing that’s happened to TV. While you probably think all that tweeting and Facebooking is tearing us away from the flat screen, it’s actually making TV programming even more powerful. Social TV is a hot trend nowadays. Everyone has an opinion; only there’s a tendency to lump any and every TV-related interaction under the banner of “social television.” There are, however, actually three distinct stages of the TV-watching experience: deciding, watching and reviewing, all of which feed off each other in a circular rather than linear pattern. In this article, I’ll concentrate on deciding. In subsequent articles, I’ll address what it means for watching and reviewing. The first part of any TV-viewing experience is always going to be “what should we watch?” And much … Continue reading