Tag Archives: Channel Seven
Four Things Australian TV Broadcasters Could do to Become Better User-Centric Companies in 2013
2013 is shaping up to be a massive year in the Aussie broadcast TV industry. Online ad revenues are about to overtake free-to-air (FTA) TV ad spend, there’s talk of a consortium of FTA channels launching a Hulu-like aggregated TV service and sole Pay-TV operator Foxtel is aggressively seeking to improve its subscriber numbers by pursuing content deals like its recent exclusive one with HBO. On top of that, almost every broadcaster is rushing to launch a fuller suite of connected device apps to meet the demand for content at any time and on any device. Connected device availability, depth of quality content and affordable (or free) data usage are all critical to attracting customers. However, as the competition heats up, so too is the urgency to deliver on expectations of a world class, multi-device user experience. Users are a fickle bunch, and they tend to flock not only to the best value experiences but also to the simplest ones. … Continue reading