Brands & Agencies

Savvy marketers know that the days of centralized, one-way brand messages are over. In today’s world of social marketing and transparency, organizations are using socially enabled video in a targeted approach to appeal to sub segments of their audience, encourage and facilitate a conversation with consumers, and drive measurable actions that result in more sales and ultimately grow the business.

From awareness building and demand generation, to improving conversion rates and customer loyalty, IP-based video can boost your marketing ROI throughout the customer lifecycle.

Use Cases:

  • Customized Web TV channels
  • Lead generation webcasts
  • Product Tutorials, Demos, & eDetailing
  • Multimedia libraries
  • Customer testimonials
  • Corporate overviews
  • Continuing education
  • On-location Digital signage

Benefits:

  • Support multi-channel campaigns by delivering on-demand and live video to multiple screens and devices, reaching people wherever they are.
  • Engage visitors on your web site, announce new products and company updates via your own web TV channel.
  • Effectively cross-sell and upsell existing customers through web-based on-demand video communications and digital signage.
  • Drive more traffic to your web sites by creating video that is optimized for search engines.
  • Appeal to and understand your audience by enabling them to upload and share user-generated video content.
  • Engage visitors for longer periods of time through social media features like commenting, rating, and sharing.
  • Reach new audiences globally by extending your live events as on-demand video programs.
  • Leverage the compelling, story-telling capabilities of video to move viewers to action with interactive multimedia.
  • Demonstrate complex products, policies and decisions via compelling videos that include links to reference documents or web pages with additional detail to support the sales cycle.
  • Lower abandonment rate of shopping carts, reduce return rates, and increase volume purchases with video demonstrations that bring your products to life.

Learn more about our solutions for marketers.

    • Strategic Consulting

    • With the non-stop innovation in the video industry, it’s sometimes hard to know where to start. Our Strategic Consulting team can help by providing expert guidance on your brand’s approach to video, social media, and any other component of the interactive channel.

    • User Experience & Creative Services

    • Don’t have the production or design resources to turn your vision into web reality? KIT Digital offers clients a deep level of expertise and experience in website development and UI/UX and graphic design that can help you to deploy anything from a simple video player to a fully-featured website.

    • Online Experiences

    • Build community, drive consumer engagement, and captivate audiences with broadcast-grade, live and on-demand video experiences.

    • Social Features

    • Interact with your audience and manage a virtually unlimited set of integrated social experiences for websites and connected devices, including custom forums, social sites, widgets, contests, and Facebook pages and apps.

    • Mobile & Connected Devices

    • Reach and grow an increasingly connected audience by delivering high quality and consistent broadband TV experiences across a wide range of Internet TV, gaming consoles, mobile and tablet platforms.

    • Live Streaming

    • Capture your live broadcasts and deliver to any screen for smooth, uninterrupted viewing. With KIT digital you can deliver 24/7 live streams or scheduled live events, and take advantage of innovative live streaming features such as social sharing, in-stream advertising, adaptive bitrate, audience analytics, and secure live encoding.

    • Analytics

    • Optimize the effectiveness of your campaigns, more effectively reach your audience, and drive results with our powerful reporting and analytics dashboard. KIT provides powerful integrated capabilities as well as integration with third party analytics platforms.

    • Drag & Drop Player Creation

    • Create custom apps and players with unprecedented speed and flexibility using the KIT OSMF App Studio. KIT players are designed and built for delivery to any screen and support Flash, HTML5, and Silverlight.

    • Syndication

    • Keep content and your audience up-to-date on multiple distribution channels including YouTube and iTunes by using syndication or RSS tools to expand your reach and build an online community.