Yellow has been in business since 1975 and now helps more than 9 million Australians find the products and services they need each month. Yellow OnLine is the online directory available at yellow.com.au and now also: Yellow Mobile, HomeAtYellow.com.au, and Yellow In The Car. Yellow needed to enhance its listings with video to drive new revenue and meet advertiser expectations, while efficiently scaling from hundreds to thousands of videos. KIT’s video software solution comprises full video management, customized players, and streamlined workflows to deliver video to thousands of listings. Yellow has leveraged the videos to drive new revenue from advertisers while meeting its business requirements.