Leading publisher Simon & Schuster leverages KIT digital’s iPhone applications solution to gain a time-to-market advantage and to quickly deploy its authors’ new books to consumers. The interactive mobile app includes built-in interactive social features, including moderated UGC and real-time chat, and enables readers to upload photos and videos to build an online community of fans around the world. The solution also ensures a seamless approval process for the iTunes App Store distribution so that millions of iPhone users can access the content instantly.