SAP

With a KIT digital solution, SAP enhanced its real-time connectivity and user experience during its Sapphire Now conference by streaming live sessions to the iPhone and iPad. The live viewing was exclusive to invite-only for SAP board members, executive staff, and select press who were able to sit in one session while watching another on their iDevice, which enabled them to attend more sessions and hear from more thought leaders.

SAP also used KIT’s advanced interactive multimedia to engage prospects and enhance the user experience on its SAP Business Objects microsite. The microsite features extensive behavioral tracking and an intelligent registration process that requires different levels of information depending upon what your status is and whether you are “known” to SAP. Extensive analytics reporting tracks content viewed, including which content prompted a complete registration.