National Geographic

National Geographic is one of the largest non-profit scientific and educational institutions in the world whose mission is to inspire people to care about the planet. As part of its extensive research, National Geographic started the Genographic Project to gather new knowledge about the migration history of the human species via laboratory and computer analysis of DNA contributed by people worldwide. The purpose of the project is to determine where people came from and from whom they descended. Because this project gained a large following, National Geographic wanted a way to build a community around the five-year project and connect these people together. National Geographic selected KIT digital to embed a user generated content widget on its website to enable its viewers to share their own migration stories and interact with each other.