MyTaratata.fr is the official website of a well-known music show broadcasted in France for 15 years. The show is produced by Air Productions, a Banijay group company. MyTaratata selected KIT digital in 2007 to create a customized video website and then in 2010 to develop a dedicated video iPhone app.
The video catalog, hosted and encoded by KIT digital, includes more than 5000 live videos, including videos from artists such as Iggy Pop, Black Eyed Peas, and Lady Gaga. The iPhone app, sold at 2.99€, entered the TOP 5 iPhone apps in less than 4 days after its launch.