Mediaset Group

Mediaset Group, or Gruppo Mediaset, is a media company based in Italy that was founded in the 1970s and has grown to become the largest commercial broadcaster in Italy, operating news, entertainment, and sports websites. For the past 10 years, KIT digital’s cloud-based video platform has been used by Mediaset to provide free content to viewers, while generating revenue through integrated video advertising.  With KIT digital, Mediaset produces, manages, syndicates, and delivers its premium content to multiple screens and increases audience engagement through socially-enabled networking capabilities.