Liverpool Football Club

Liverpool Football Club’s (LFC) approach to social media has always been about finding new and innovative ways to reach and interact with fans online in fast, fun, and informal ways.  KIT digital powers “The Kop,” the official social media hub for Liverpool Football Club fans. Liverpool supporters can create their own custom profiles and share videos, photos, blog posts, and stories about LFC. LFC uses the KIT Social Platform and its award-winning App Studio to create, publish, and manage all of the media content and widgets throughout The Kop. With an established audience and several popular social media features already in place, creating social experiences with KIT digital was critical to encourage and enable fans to move seamlessly between the LFC website and the broader social web.