Lady Gaga

With KIT digital, Lady Gaga has been able to converge her online and mobile audiences into a single community. Lady Gaga promotes new releases and merchandise to her audience with overlays and pre-roll video advertising and custom banner headers in a KIT Player. Interactive features such as chat, comments, and ratings and regularly updated content keeps fans engaged. Using KIT’s APIs, the KIT Player and show browser are integrated into the official website.