Gore-Tex

Gore-Tex, outerwear comfort and protection manufacturer, wanted to build a branded community to connect its consumers online. With KIT digital, fans of Gore-Tex gear and extreme sports can talk about their interests and share photos and videos of their adventures on Gore-Tex’s website. Gore also used KIT digital to build a ”Where in the World” contest. The contest uses KIT digital widgets to show a zoomed-in image of an exotic location. Each day, the photo is zoomed out a little bit to reveal more of the surroundings, and Gore’s customers are invited to guess the location of the photo in order to win great Gore-Tex gear prizes.