Elle.fr, the online version of the well-known magazine ELLE, is a leading fashion magazine where people can read about fashion trends, hair and beauty tips, pop culture news, and more. Each month, it registers more than 2 million unique visitors and 20 million pages with advertising spots. In 2010, ELLE decided to invest more into broadband video to increase its online community, generate more advertising revenues, and create new synergies with the offline magazine. KIT digital provides Elle.fr with a highly customized video solution that enables the editorial team to easily integrate videos with articles and to create thematic video channels and playlists. The video portal and the players developed for Elle.fr were designed to align with ELLE’s brand and high user experience standards.