Bristol-Myers Squibb

Bristol-Myers Squibb, a leading pharmaceutical company, needed a solution to shorten the marketing content supply chain and streamline global efficiencies without sacrificing regulation compliance or brand consistency, especially for localized materials. With KIT digital, Bristol-Myers Squibb launched a central marketing content management hub to quickly and easily control branded material for product launches. With an automated review and approval process, the most up-to-date versions are instantly available for marketing and sales use by distributed teams. Bristol-Myers Squibb has gained a time-to-market advantage over its competitors and improved its business operations.