OTT Market Dynamics: Keys to a Successful Business Model
Consumption of internet video is skyrocketing, as consumers choose to watch video on mobile and other tablet devices versus on their living room TV set. Longer work days, more travel and devices that enable ubiquitous access to the Internet anywhere, anytime are driving demand. OTT is bringing the Internet video experience we’ve come to enjoy on our browsers into the living room and a myriad of other connected devices, while maintaining the measurement, interactivity and breadth of content made possible by the Internet.
For reasons we’ll explore in this white paper, OTT is extremely disruptive to incumbent pay TV operators and represents massive opportunity across multiple industry categories for both established and emerging companies looking to capture the market.
Topics covered in this whitepaper include:
- OTT basics
- Internet Video vs. Broadcast TV Consumption Market Trends
- Analysis of Cord-Cutting Analysis
- OTT Players and Their Challenges
- KIT digital’s analysis on what it will take to make cord cutting a reality
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