Building a Mobile Video Strategy

A customer-centric approach to capturing the mobile opportunity

Mobile video is a huge opportunity: It’s a core activity for mobile subscribers, with more than 24 million people in the US alone watching video on their devices in Q4 of 2010 (a 40% increase from the prior year).  But that huge opportunity comes with a lot of complexity as the number of devices and formats increase almost daily, making it easy to get overwhelmed by all the decisions to be made.

This report will help you build a framework for upcoming mobile projects based on the unique behaviors of your target audience. This approach helps you eliminate complexity, focus the planning and development of your mobile project and deliver the best solution for your audience, right out of the gate. Download this white paper now to capture this opportunity and refocus your mobile strategy around your customers.