Category Archives: Convergence
Heresies
Every so often it’s a good exercise to examine some of the core beliefs of a company or industry and call out the ones that don’t make any sense. In the short run, saying out loud what a lot of people have been thinking pisses off those who are heavily invested in these now outmoded ideas, but in the long run, it’s healthier for all involved to recalibrate. TV Everywhere Wasn’t Worth The Battle. It sounded like a great idea at the time: you can take your television with you anywhere you go and watch it on your tablet or smartphone. The reality, however, shows a very limited number of use cases beyond sports and live events. Because seriously, when are you going to have a half hour to an hour to watch live TV outside the house in a place where you have a decent 4G or WiFi connection? It’s not like you’re going to leave your bedroom or … Continue reading
From The Guardian: Beyond Apps: The Future of Smart TV
KIT digital’s Alan Wolk has a piece in The Guardian this week, the UK’s leading newspaper and quite possibly the world’s. It outlines our vision of the future of connected TV in a rather prestigious forum: A smart TV’s connected features can be controlled from a second screen, creating many different commercial possibilities. Photograph: Ethan Miller/Getty Images A recent study by the NPD Group showed that more than 40% of households with smart TVs have never actually bothered to hook them up to the internet. However, given the state of the interface found on most smart TVs, this should come as no surprise. TV manufacturers got it into their heads that users might like an easy way to connect to Netflix. Which was not a bad idea. If only they’d stopped there. Instead, they turned the screen into a Compuserve 1993 concoction of random apps, few of which had anything to do with television… READ THE REST AT THE GUARDIAN
From Beet.tv – KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse
This is the second of three interviews Alan Wolk did during Beet Retreat 2013 Wolk notes “As an indication of how fast the industry is moving, although we filmed this about 3 weeks ago, in the intervening period, Nielsen announced that they would soon begin counting views on iPads, Xboxes and other non-TV devices. Since that was the crux of the network’s objections to TV Everywhere (the fact that they’d lose ad revenue when people watched remotely on a iPad) it would seem to give a green light for a renewed push. One that may have the full cooperation of the networks, or at least their tacit blessing.” Read the rest at Beet.tv
The Meteor Cometh
So for a long time, we’ve been talking about the mythical meteor that was going to hit the TV industry and wipe out all the dinosaurs. Because there didn’t seem to be a logical out to the situation we were in, where everyone was making money and no one wanted to rock the status quo. Which left prognosticators like me talking about the meteor, the “something” that would happen and cause change in the industry. Only we couldn’t figure out where that meteor would come from or what it would look like. Then suddenly this morning, the meteor appeared. I’m talking about the lawsuit that Cablevision filed, asking the court to void the late 2012 carriage agreement they signed with Viacom because Viacom had “coerced them” by “threatening to impose massive financial penalties” unless they complied with Viacom’s demands.” There’s a wonderful irony in this too, given that it was Viacom who successfully shut down Cablevision’s TV Everywhere play back in … Continue reading
From Beet.TV: KIT Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experiment with these tools they have been slow to adopt, says KIT Digital’s Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier this month. Wolk says, “The TV industry is not hurting—it’s actually the opposite. It’s doing better than ever. People are watching more TV, the networks are making more money and so, when you have a situation like that, there’s really no incentive for them to innovate. Why fix something that’s not broken?” READ THE REST AT BEET.TV
From RapidTV News: KIT digital Delivers Video On Demand on Windows 8
KIT digital has launched a new app for Microsoft’s Windows 8 operating system that will enable viewers to access the 4oD video-on-demand (VOD) service. The UK’s fourth largest broadcaster says that it commissioned KIT digital for its experience and knowledge of the 4oD architecture to develop the new app, which was the first UK VOD app to be made available on Windows 8. KIT digital had already developed a similar app for the Xbox 360. “Channel 4 recognises that its audience expects to be able to access its programmes on the platform of their choice, at the time of their choice,” explained Mark Christie, chief technology officer of KIT digital… READ THE REST AT RAPID IPTV NEWS
Talking TV On TV: KIT’s Alan Wolk on The Brian Lehrer Show
KIT’s Global Lead Analyst Alan Wolk appeared on the Brian Lehrer Show last week along with Lost Remote blogger Natan Edelsburg and Tampa Bay Times TV critic Eric Deggens. Topics included the reaction to Netflix House of Cards, Netflix business model and the general future of television. The clip starts at 30 minutes and 30 seconds into the show.
Intel Inside Your TV: Evaluating The New Intel Virtual MVPD Announcement
In an announcement so expected it seemed almost anticlimactic, Intel finally fessed up that they were indeed building a virtual MVPD and its companion device. The venue, the Wall Street Journal’s D: Dive Into Media Conference, was as puzzling as the tone of the announcement itself, which took the form of an interview All Things Digital founder Walt Mossberg did with Erik Huggers, the Dutch-born project lead. Huggers spent the entire interview prevaricating. About the only statement he made without adding a weasel was “I am Dutch.” The rest was just one waffle after another: he couldn’t announce the name of the “consumer electronic device” Intel was introducing, other than to admit it wouldn’t be named “Intel.” He couldn’t say whether content deals were in place or who they were with. Just a purposely ambiguous “We are working with everyone right now.” Whatever that means. In a nod towards the Theater of the Disingenuous so common to the tech world, Huggers actually tried … Continue reading
The TV Industry Is Alive and Well: New @ Digiday
I have a new article about the TV industry up at Digiday this week, explaining why the business is currently more analogous to the pre-iPhone mobile phone industry than to the post-Napster music industry. It’s a relentless drumbeat: The TV industry is dead, 20-somethings are cutting the cord. They want HBO; YouTube will kill cable. Not so fast. The pay-TV industry is not that easy to dismantle. That’s largely because the business dynamics make it a pretty tough beast to slay.Let’s start with the giant bundles of channels you’re forced to take as part of your pay-TV package. READ THE REST AT DIGIDAY
Why “Cord Nevers” Don’t Worry Me
The latest study to put the television business in a tizzy is a study from TDG that shows the number of “Pay TV refugees” — users who have broadband but not TV– growing from 9.5% to 12.5% over the past 2 years. Particular attention is being paid to “cord nevers” — people (usually in their 20s) who have never had a cable subscription. The easy conclusion is that because this generation grew up with a wide array of online video options, they are going to abandon TV en masse and that it’s just a matter of time until pay TV dies. Not so fast… The problem with making sweeping generalizations about generations and their behavior is that the generalizers forget that the behavior often has more to do with life stage than with birth year. Millennials switch jobs and careers a lot because they’re in their 20s and people in their 20s have always switched jobs and careers a lot: they’re unburdened by families … Continue reading
7 Things You Should Know About Second Screen Interaction
Originally presented in London at Screen Digest’s “The Future of Digital Media” event, this is Alan Wolk’s latest salvo in his attempt to bring common sense to the discussion around second screen: 7 Things You Should Know About 2nd Screen Interaction from Alan Wolk
Video Interviews From IBC: The Next Web and Beet.TV
I was interviewed on camera twice last week during IBC- you can see the results below. The first is a conversation with Beet.TV’s Andy Plesser about the KIT Social Program Guide, which won the CSI (Cable and Satellite International) Award for Best Social TV App, beating out never.no and three other competitors. We also touch on the Second Screen Society, a very worthwhile organization KIT has played a lead role in helping to get off the ground. The second interview, with TheNextWeb’s Martin Bryant, takes a deeper dive into the current and future state of television and where we see the industry headed next. (And yes, I need to learn to look directly at camera.) Enjoy.
Do We Really Need Another Movie Channel?
The latest from Laura Frankel of KIT digital Content Solutions Someone once said to me that there is not enough revenue to support all the content that exists today; not to mention what is coming tomorrow. A statistic that I tend to believe is that we have over 15,000 channels world-wide (including local). And, what is crazy is new cable channels keep popping up. Epix launched several years ago as Paramount, MGM and Lionsgate believed that we need another movie channel. Sony launched Sony Movie Channel in 2010 because Sony also believes that we don’t have enough movie channels. Well of course what is really driving this is the desire to have a channel to monetize their content further. But as I have said many times, what will drive subscriptions are strong originals…HBO has “True Blood” and “Game of Thrones” and many others ; Starz has “Boss” and a few new originals; and Showtime has “Homeland” and “Dexter” among others. … Continue reading
KIT digital’s Social Program Guide Shortlisted for the CSI Awards
We are proud to announce that KIT digital’s Social Program Guide (SPG) has been shortlisted for the CSI Awards in the Best Social TV technology, service or application category. The SPG is a white label, second screen solution for network operators that is essentially a mash-up of the remote control and the electronic program guide, with an overlay of social functionality to aid in the discovery process. This allows viewers to enjoy a full range of social TV functions, as well as change the channel, all through a single intuitive interface. Served through KIT digital’s Cosmos Video Platform, the SPG also boasts support for cloud-based DVR functionality, seamless VOD store integration, and multiple e-commerce models and ad serving for advanced content monetization. The SPG was introduced to critical acclaim at this year’s National Association of Broadcasters show. We are especially pleased to be shortlisted this year as it marks the 10th anniversary of the CSI awards which were first launched … Continue reading
Apple TV Is Going To Be Software, Not Hardware
Back in January, we predicted that an Apple TV would be sold like an iPhone, via a proprietary deal with a select MVPD, who’d offer their subscribers an iPhone-like discount on the beautiful new box for a two-year engagement. So now I’m invoking Clause 34.2.A of the 2007 Addendum to the 2005 International Internet Code* to take that back. Sort of. I still think Apple is still going to offer someone a proprietary deal for its product similar to the one described above. Only the product is not going to be a TV set, but rather software that will put a beautiful new interface on the TV you already own. There’s no need for Apple to build a TV: the ones we already have work really well. They’re dumb terminals. There’s not a whole lot of clamoring for improvement on the size and shape of the screen or the quality of the HD display. (Compare that to the cell phone market … Continue reading
Nothing To See Here
The amount of lazy reporting that goes on in this space continues to amaze me. The latest example is the misinterpretation of a report on a drop in US cable subscriptions to mean that cord cutting is on the rise and viewers are abandoning pay TV in droves. Only the report was about actual cable subscriptions, e.g. the numbers reported by cable companies like Time Warner and Cablevision. It does not take into account the numbers reported by pay-TV services that don’t rely on cable, like Verizon FIOS, AT&T U-Verse, Dish and Direct TV. The telcos in particular reported a net gain in subscribers. Oops. Furthermore, most industry observers assume that since the two numbers are relatively equal, all that’s at play here is that the newer telcos services (FIOS and Uverse) are stealing subscribers from their more entrenched rivals. And, as Peter Kafka points out in the Wall Street Journal, cable subscriptions almost always drop in Q2, a time when … Continue reading
Why #NBCFail Is #Doomed
This article originally ran on Digiday It sure sucks to be NBC this week. The Peacock Network is at the center of yet another Twitter-centric firestorm around a relatively minor First World Problem that’s got the cable-free utopians in yet another uproar. Granted, not showing the opening ceremony in real time online or on Bravo was a bit of a miscalculation. But it’s certainly not the disaster of apocalyptic proportion the Occupy TV types are making it out to be. It was a business decision. And while I get that no one else you graduated from Vassar with has cable, between 80 percent to 90 percent of Americans do, so NBC really isn’t all that worried about the 2 percent to 5 percent that don’t. No matter how much you tweet about it. They (and the rest of the TV industry) actually do get that change is coming. It’s just that right now, it’s not profitable for them to radically … Continue reading
2nd Screen Rising
While Google’s recent announcement of details around their Great Kansas City TV Adventure raised all sorts of questions about both their eventual intentions and the viability of their current ones, one crucial detail got lost in the shuffle. According to The Hollywood Reporter, Google is planning on giving every new subscriber to their pay-TV service an Android-based tablet to use as a remote control. That’s a development we’ve been predicting for a while now, but Google’s announcement moves the timeline up. A tablet as a remote control opens the door for all kinds of 2nd screen apps, particularly one that’s controlled by the MVPD themselves. (Full disclosure: our KIT Social Program Guide app is a white label app that does exactly that: give control of the 2nd screen app and all the resulting data to the MVPD.) By putting a tablet directly into consumers hands and telling them to use it as a remote control, Google is all but ensuring the rapid ascension … Continue reading
10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television from Alan Wolk
Lessons From Netflix
While it’s a given that Netflix’s runaway success as an online streaming service took everyone (including Reed Hastings) by surprise, I’d like to offer up a few reasons why consumers are so enamored of Netflix. First off, it just works. The UI is very well designed and has a real indie film theater vibe. Recommendations are sorted by quirky categories, but there are enough of them that it works as both a discovery engine (when I have no idea what I want to watch) and as a recommendation engine (when I do.) It’s easy to search for movies and TV shows, and just as easy to watch them. That may not seem like such a big deal at first, but the fact that there’s no Buy or Rent option, no HD or SD choice, makes the whole experience feel more like watching a cable channel than watching VOD. And if you’ve ever had to wade through the VOD offerings of … Continue reading
When DirecTV Drops your Favorite Channels
The latest from Laura Frankel at KIT digital Content Solutions So the latest dispute between a content owner and a distributor is playing out with the DirecTV/ Viacom squabble. It may resolve itself before you see this; but even if it does, what I find fascinating with all this is how each party reacts to the issue and defends their position as an advocate to the consumer. DirecTV is blaming Viacom for the loss of the channels saying that they are demanding too much money and are not open to an “a la carte” approach that DirecTV proposed to protect its customers’ interests. DirecTV says that they reached out to Viacom and did not hear back and to avoid being in breach of contract had to pull the channels. Viacom says that they only asked for an increase of “pennies” per sub and that DirecTV pulled the channels before negotiations were complete. They are even disagreeing around the number of … Continue reading
E-TV in the Age of Personalization
Adland has long dreamed of a world where viewers sat in front of their television sets, buying everything from Anacin to Zest with a single click of the remote. They’ve even named it “Jennifer Aniston’s Sweater” after a hypothetical situation where viewers would be able to click to buy the garment the moment they saw it on the Friends star. Only that’s never going to happen. For the Jennifer Aniston’s Sweater experience to be viable, it needs to truly be one-click, or it becomes too distracting and takes the viewer away from the show, something the actual viewer regards as a negative outcome. And the fact of the matter is that very few products– impulse purchases or otherwise– fall into that category. There are always decisions to be made: what color? what size? where do you want it shipped? do you want it sent overnight? And by the time you’ve made those decisions, Chandler’s already asked Monica to marry him, and … Continue reading
Content Distribution- Where Are We Going? That Is The Question.
I wanted to introduce Laura Frankel, the newest contributor to The Monitor. Laura comes to us via Sezmi and now heads up our Content Strategy and Programming Department. Laura is a respected industry veteran who helped launch Animal Planet and numerous other Discovery Networks properties. She will be providing us with her unique perspective on the content site of the business. — Alan I thought that for my first post with the Monitor that I would just do a little piece on how far we have come with content distribution in the past 35 years totally from my perspective. Nothing fancy… you will find that my style is very conversational and that I don’t take myself seriously at all. I am just grateful to still be in the content space and having a blast as the rules keep changing and the content owners keep trying to grow their margins. I was just reminiscing and remembering my childhood when there were … Continue reading
An End To Bandwidth Caps?
The Wall Street Journal is reporting tonight that the U.S. Justice Department is investigating whether cable companies are “acting improperly” by using bandwidth caps to “quash nascent competition from online video.” Depending on how this plays out (and it will take several years to play out and likely require a Supreme Court decision) this could significantly change the industry: without some sort of government action there’s no way any virtual MSO could take off: the cable companies and telcos (e.g. Comcast, Time Warner, FIOS et. al.) provide internet service (and the wires that bring the internet) to a huge percentage of the US population – estimates are somewhere between 75 and 90%. As we discussed here last week, the ability to impose bandwidth caps allows cable companies and telcos to effectively shut down any internet-based MSO by making it prohibitively expensive to watch online video from another provider. Especially since subscribers to their double and triple play packages (TV + Broadband … Continue reading
TV 3.0 Summit at the Paley Center
One of the signs of a really good conference is that you actually walk away with the feeling that you’ve learned something. Which I why I’m glad I went over the Paley Center yesterday for the TV 3.0 Summit sponsored by The Media Council and Broadcasting and Cable. The TV industry is reeling from all the digital changes. Not necessarily in a bad way, but everything is happening pretty fast and furious and, as Discovery CEO David Zaslav noted in his interview with CNBC’s Becky Quick, no one really knows what’s coming next. One of the themes was a recent article by Henry Blodgett proclaiming the death of the television industry. Irwin Gottlieb, Chairman and CEO of WPP’s Group M had the most blunt assessment as he told CNN’s Erin Burnett, “with all due respect to him… he’s totally wrong. One should never do ‘sample-of-one’ research” Gottlieb’s analysis was spot on: Blodgett’s analysis was based on his own NASCAR Blindness. … Continue reading
The Orange Milk Crate: Musings on the Rapid Shift in Power in Retail and TV
A few weeks ago, I set out to buy an orange plastic milk crate to use as a newspaper recycling bin, so, like many consumers these days, I went online to search for one via Google. Looking back, I realized that my decision reflected a real sea change in consumer behavior that involved a couple of unique decisions along the way. Pre-internet, I would have walked into a store like Target or Bed, Bath & Beyond and chosen from among their selection of plastic milk crates. If I was really committed to finding an orange one, I would have continued my search by roaming from store to store. The amount of time and money I spent on my search would be directly correlative to the degree to which I wanted an orange milk crate. Nowadays, that paradigm is reversed. It’s easy enough to find an orange milk crate online. My key decision has now changed to “does the price exceed my … Continue reading
Flies With Honey: How Network Operators Plan To Keep Their Audience
Verizon FIOS announced plans today to upgrade the speeds they offer residential customers (although keeping with tradition, the feature greeted registered users as a splash page which, when clicked on, lead to a dead page. Note to FIOS: you put up the splash page last, after you’ve got the other pages working. Sort of like a door.) Websites missteps aside, what’s really significant about that announcement is that it’s just another step in the network operators plan to stop users from cutting cords. Because Verizon’s pricing makes it more expensive to get high-speed Internet service as a stand-alone product versus as part of a bundle that includes TV and phone service. (FierceCable has the price of a 50/20 service only as $140/month. I pay less than that for 50/20 internet plus the comes-with-HBO-and-Showtime TV package and phone service. I remember when I was signing up that it wound up being cheaper to get a landline phone thrown in.) That’s how … Continue reading
The Convergence Conundrum
Verizon’s FIOS TV service announced a rate hike this week, which coincides with their announcement at The Cable Show that they were going to be rolling out a mobile video app called Viewdini, which searches through content from Netflix, Comcast, Time Warner and others (but not FIOS, interestingly enough. At least not yet.) The app allows you to look for a particular show or movie, find it and then stream it to your mobile device. This comes on the heels of the telco’s recently confirmation that they are done with FIOS build-out for now, and are concentrating instead on fill-in: gaining additional customers in areas where they already have a presence. All of which leads industry insiders to wonder: is Verizon looking to sell FIOS? While the service is widely regarded as the Neiman Marcus of cable service, with new fiber optic cable and truly “blazing fast” internet, it’s been very, very expensive for Verizon to build: it can take … Continue reading
The Assault Continues: Four New Consumer-Centric Video Technologies
It wasn’t too hard to predict that once every permutation of text-based social media had been explored, would-be entrepreneurs would shift their attention to video. And while “social TV” has become an all-purpose buzzword these days, this spring has seen a couple of notable consumer-centric introductions First off are the competing social video services Viddy and SocialCam. Both of which take the cute-puppy-video meme to the next level. While users are encouraged to upload their own video and share it with their Facebook friends, the primary use of both sites seems to be sharing new cute puppy videos on Facebook. That’s because both apps use “frictionless sharing” – updating your Facebook timeline every time you watch a video through the service. Once “Janet Smith just watched “Beaglemania!” on SocialCam” starts populating your news feed, it encourages your friends to sign up so they can watch too. This cycle– both Viddy and Social Cam rate high on Facebook’s SuperSecret Algorithm– has … Continue reading
Companion Devices: Roku vs Apple TV
One of the more interesting side effects of the rapid growth of Netflix and other OTT services is the equally rapid growth of devices made specifically for watching OTT services on your big screen TV. Roku is the biggest indie player, followed by Boxee. Roku gets less PR than Boxee, which seems to be constantly adjusting what exactly it is they do, while Roku has remained a straight up connection device. I have owned a Roku device for about six months now and there’s a lot to recommend about it: it’s cheap (around $50 for the entry level) small (about the size of my fist) and has an impressive array of big league content options: Netflix, Amazon, Hulu, HBOGO – plus a number of interesting smaller channels like the TED conferences and Crackle. In addition, there are dozens of minor league channels, most of which feel like a small step above local access– not a whole lot of production value, … Continue reading
Multiple Screens, Multiple Personalities
We spend a lot of time thinking about how people watch TV now, how they’ll watch it in the future and what the best way is to get them to watch more of it. One of the questions that we wrestle with, as a global entity, is how much regional preferences play into the equation. For instance, while Americans and Europeans take the iPad for granted, local import taxes can triple the price for viewers in other areas, who turn to Xoom and other Android devices. We’re also cognizant of the different habits of Western viewers who grew up with “57 channels and nothing on” and those viewers who grew up with a single, state-supported station. Just to give you an idea of how personal the viewing experience is, I asked three KIT digital employees from different parts of the world, to write about their own personal preferences. As you’ll learn below, they each have a unique pattern of where, … Continue reading
Announcing The KIT Social Program Guide
Finally, after months of hard work and preparation, it’s here: the KIT Social Program Guide or SPG. What Is An SPG? It’s a Social Program Guide- a white label product that lays social functionality on top of a pay-TV provider’s EPG so that viewers can see what their friends are up to and then act on that information… by actually changing the channel or hitting “Record.” Hence “social” program guide. We’re emphasizing the program guide end of things because the genesis of this product is our belief that people rely heaviest on social data in the discovery phase – when they are figuring out what to watch. The KIT SPG lets them get input from a number of sources: friends, neighbors, all viewers, and critics. Chat– via Twitter, Facebook and other social networks, is enabled, but we have found that chat usage varies greatly depending on the type of show. That, and the presence of multiple chat options, makes this … Continue reading
The Nielsen Myth
This originally ran on Digiday and was picked up by IPTV News. Co-authored with KIT COO Alex Blum TV is a hugely successful $60 billion industry. It’s also built on a jury-rigged measurement system that’s a bit of a joke and needs to be replaced for the potential of the modern media world to be fully realized. Nielsen ratings have admittedly come a long way from handwritten diaries, but they’ve still become antiquated as our viewing experience shifts from broadcast television to over-the-top services like Netflix and Hulu. This sea change of Internet meshing with TV presents a golden opportunity for anyone with the smarts to step up and figure out a better way to mine the resulting avalanche of consumer-engagement data that is now becoming available. Nielsen guesstimates shouldn’t be OK anymore. With IPTV, it’s possible to track exactly how many people are watching any given show and where and when they are watching it, and it can break … Continue reading
Great Infographic: TV Goes Social
Great, great job from Vancouver-based Work [at] Play
The View From QITCOM 2012 – Social TV In The Arab World
I had the pleasure of representing KIT digital at QITCOM, the annual conference held in Doha, Qatar. My panel was on Social TV and my fellow panelists represented 6 different countries. Social TV is a different animal in the Arab world and the entire conference was most definitely an eye-opener. But first a little set-up: Doha is well on its way to becoming the next Dubai. The economy is booming and there are buildings going up everywhere you look. In places, it looks a lot like the suburbs of Dallas or Las Vegas circa 2004, where entire towns seemed to spring up out of the desert overnight, symmetrically designed and carefully landscaped. It’s easy to get lulled into thinking you’ve landed in Princess Jasmine’s Oasis at Disney World, but those people in the traditional dishdashas, kefiyas and veiled burkas are not cast members: they’re the ones in charge. And yet the Al Jazeera network is based here too, in a … Continue reading
KIT’s Social EPG Initiative
Global Lead Analyst Alan Wolk discusses KIT digital’s thoughts on a Social EPG in an interview with Beet.tv’s Andy Plesser that also ran in StreamingMedia.
Twitter’s Golden Social TV Opportunity
In the spirit of research and investigation, I tried most of the Oscar oriented apps and several of the general social TV apps during last night’s broadcast. Crickets. At least from my friends, who all seemed to be on Twitter (as they always are for events like the Oscars). The 300 or so people I follow on Twitter provided enough rapid-fire commentary on their own to keep me from even bothering with hashtags. Now while my Twitter friends do not a focus group make, the obvious takeaway here is that critical mass is very, very important to the success of any social TV app. And that Twitter would be mad not to create one of their own. They’ve already got the bulk of the conversation. And they desperately need a way to make money that doesn’t involve sponsored tweets. So why not just create their own Social TV app that looks and feels just like Twitter only with extras like … Continue reading
Back To The Future
So Pandora’s Box creaked open yesterday and out flew HD digital antennas, this time in the form of Aereo, a legally tenuous startup funded by the likes of Barry Diller. Aereo (né BamBoom) offers consumers two lightweight mini-antennas (they’re about the size of a dime and look like doll-sized Silly Bandz bracelets.) With your antennas, Aereo gives you access to all the broadcast channels in your area (all the major networks) and a cloud-based DVR that holds 40 hours of programming (you can even upload from both antennas simultaneously.) For potential cord-cutters, this is huge news. Access to live news and sports has long been the main thing keeping viewers tied to a pay TV provider. With Aereo, they’ll get news and weather. For the most part, anyway. Broadcast-only means no cable networks like ESPN and CNN. But ESPN and CNN have web-based apps that feature live TV. And along with popular cable staples like HBO, Showtime, AMC, USA , … Continue reading
Don’t Make Me Think: Second Screen Experiences and the Super Bowl
Back in seventh grade, I remember learning about some Renaissance-era British doctor who, in order to study the process of digestion, would swallow food in a linen bag attached to a string that he’d then drag back out of his stomach. So comparatively, my experience using various social TV apps during the Super Bowl in order to report on them, was relatively painless. But still. So few of them were done with any forethought whatsoever. When we are watching TV, it’s generally a pretty immersive experience. We’ll multitask in short bursts, but please do not ask us to decide whether we want it shipped to our home or office, if standard is okay and did we still want to buy it with our American Express card ending in xx-4099? Here’s the deal: E-commerce is best left until the show is over. Ditto getting “more information” on anything. So let me save something for later in a basket, bookcase, coupon book – whatever … Continue reading
The VOD Wars
While social TV seems to be garnering the bulk of the buzz these days, the real action is happening in Video on Demand or VOD. VOD was once treated as the ugly stepsister of the industry, with most operators regarding it as a promotional vehicle (hence the proliferation of 5-minute “Making of X” videos on most On Demand channels.) Purchasing broadcast rights from the studios was costly, VOD technology was very unstable and prone to mid-broadcast meltdowns, and, with the ubiquity of DVD rental services, there was very little demand for On Demand. Until, of course, there was. Reed Hasting and his board seem just as stunned as the rest of the industry by the rapid growth of Netflix streaming video. The fact that consumers, a notoriously technophobic lot, would actually figure out how to hook up a third-party device (laptops, PlayStations, Roku boxes and the like) and use them to stream movies over WiFi to their television sets was … Continue reading
The Social EPG Is The Social TV Of Tomorrow
While social TV apps continue to crop up like proverbial weeds, the future of the social TV app will likely be a proprietary social EPG (electronic program guide) provided by the same company that supplies your pay TV service. It will likely come with a companion tablet device too, one your pay TV provider gives you for a low monthly fee, much in the same way they now provide set top boxes. Multiple tablets will mean multiple fees, but most households will want at least one for every adult or teenage member. This model is the obvious next step for an industry that’s waiting and watching as the current wave of app developers figure out the rules of the game. They’re helping to figure out the ideal user experience and which behaviors (e.g. check-in, chat, recommendations) viewers are most interested in. And they’re doing it all on their VC’s dime as the big industry players just sit back and take … Continue reading
Developers Impress at 2012 CES with Innovations in Convergence
Tablets were the rage at the 2011 CES, which led to developers scurrying on to develop the next big thing for the ever-growing tablet segment. This year, the convergence of mobile devices with TV is clearly one of the most predominant themes. We are keeping tabs on this trend, as we consistently seek ways to add to our Connected Device Framework. One of the biggest surprises was Linux entering the TV market with Ubuntu TV. The controls are touch, and gesture based, and smartphones can be used as a remote as well. In addition to intelligent search, and streaming capabilities, Ubuntus cloud will be built into their new TV. This means users can enjoy the programs that are stored on other devices. Developers are very well aware of how smartphones are changing the way users consume information, and their tweaks on mobile operating systems are significantly changing how that content is delivered. For example, Myriads launch of Alien Vue (Android … Continue reading
An Apple TV Will Be Just Like An iPhone Because…
It will be sold to you at a heavily subsidized price from a service provider looking to lock you in to a multi-year contract. Because Apple can’t build their own pay TV service. Nor can they launch an internet only service. Just like the iPhone, someone else owns the pipes: in this case it is likely to be the same company that provides pay TV service. And if you own the pipes, you can make using lots of bandwidth to watch someone else’s pay TV service really expensive and inconvenient. If you are Apple, going through a specific pay TV provider allows you to have all the control you had over the iPhone. You can design the interface and do all the branding you want. Because if anything goes wrong, consumers will blame the pay TV provider. Not Apple. It’s a business model that will turn the TV industry on it head. And likely be very good for consumers. Televisions … Continue reading
Changing Behaviors Around TV: What’s Next?
As the convergence of the TV and Interwebs moves ahead, there are still a number of behaviors the industry must figure out how to change, solve for or live with. To wit: TV Is Not A Solitary Activity: whether it’s a group of college roommates or the more traditional family unit, few people have their own personal TVs. That makes recommendation engines a bigger challenge than the kool-aid drinkers let on. Figuring out an easy way for the system to understand who is in the room is going to be one of the biggest UX challenges of our time. Because it’s not just knowing that Dad is in the room and showing him shows he might want to watch. It’s knowing that dad and 8-year old Betty are in the room and figuring out which shows the two of them might want to watch. Or knowing that Betty is the one actually watching TV and Dad is just there keeping … Continue reading
Where 2012′s Virtual MSOs Are Likely To Come From
There’s been a lot of noise this week around an article (registration required) by noted analyst Rich Greenfield claiming that 2012 will see the launch of an internet-based MSO (multi-system operator, e.g. a large pay TV provider like Comcast or Time-Warner.) It’s an interesting argument, one that all but guarantees a lot of buzz since so many would like to see it happen, but I’m just not seeing it, at least from the sources he’s predicting. Greenfield’s argument is that virtual MSOs will be considerably cheaper and more user friendly: (V)irtual MSO pricing to the consumer will be substantially lower, subscribers will receive a significantly better user-interface/navigation across a wide-array of IP-enabled devices in the home and service will be accessible anywhere in the US, rather than being stuck in a certain region. I’ll buy the user interface argument… maybe– existing pay TV operators are putting a lot of time and effort into improving that experience precisely because they know it’s an area they … Continue reading
Social Television Isn’t Necessarily Social
The term “social TV” has been thrown around a lot these days to describe any and all second screen experiences created around television shows. But it’s well worth noting that many of these apps and features have nothing inherently “social” about them: they are information sources that viewers may choose to share on social networks, but that is not the primary function. I’m talking about apps that provide statistics during football games or episode guides during dramas and cast bios during reality shows. That type of functionality is going to be more valuable to many viewers than something that allows them to have conversations during the show. It’s well suited for family viewing– only 31% of Americans watch TV alone – where we are more likely to share whatever we’ve learned with the other people in the room (as opposed to say, the entire Twitterverse.) It is also key insofar as creating any kind of buzz: the more content you … Continue reading
Video: The Future of Social TV
KIT digital’s Managing Director of Social Strategy, Alan Wolk was part of a panel at Digiday Video that included Sabrina Caluori, VP of Social Media & Marketing at HBO and Cinemax and Kimber Myers, Director of Partnerships at GetGlue. The panel was hosted by Digiday reporter Jack Marshall and the lively conversation contains great insights from three top professionals who are at the red hot center of the Social TV revolution.
The Yin and Yang of the TV/Internet convergence
The industry has been buzzing about this insightful analysis from our own Social Strategy Director Alan Wolk The Ying and Yang of the TV/Internet Convergence View more presentations from Alan Wolk