Category Archives: Best Practices
KIT’s Alan Wolk was interviewed at the 2nd Screen Summit at CES by Beet.tv’s Megan O’Neill LAS VEGAS — As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services company KIT Digital is at the forefront of this evolution. At the 2nd Screen Summit at CES we had the opportunity to talk with KIT Digital’s Global Lead Analyst, Alan Wolk, to find out what the company has in store for the coming year. In our video interview, Wolk discusses a Windows 8 app, which KIT Digital recently created for 4oD, channel 4 in the UK, and is “already one of the more popular apps on the Windows Store.” Wolk also told us about updates to KIT’s Social Program Guide, a white label solution enabling cable television providers to offer subscribers a second screen experience. Talk explains that KIT is prepared to launch a major update which is … Continue reading
The latest study to put the television business in a tizzy is a study from TDG that shows the number of “Pay TV refugees” — users who have broadband but not TV– growing from 9.5% to 12.5% over the past 2 years. Particular attention is being paid to “cord nevers” — people (usually in their 20s) who have never had a cable subscription. The easy conclusion is that because this generation grew up with a wide array of online video options, they are going to abandon TV en masse and that it’s just a matter of time until pay TV dies. Not so fast… The problem with making sweeping generalizations about generations and their behavior is that the generalizers forget that the behavior often has more to do with life stage than with birth year. Millennials switch jobs and careers a lot because they’re in their 20s and people in their 20s have always switched jobs and careers a lot: they’re unburdened by families … Continue reading
I was at a conference the other day and much to my dismay, I heard an entire panel of what seemed to be reasonably smart people repeating the old canard about location based advertising and how great the world will be once it’s up and running. Not at all. I remember reading a piece by Robert Scoble about 4 or 5 years ago where he waxed enthusiastically about a scenario where he’s walking down the street in his hometown of Half Moon Bay at lunchtime, receiving text messages with offers from every restaurant serving lunch. And all I could think was “this is the seventh ring of hell.” Users, guys. Users. So easy to forget, yet so critical to the success of whatever it is you want to do. So, to use an example from someone on stage at this panel: I am walking down the street and pass a pub where I have had dinner before. The pub texts … Continue reading
Apple does a lot of things right, but iTunes video isn’t one of them. I’ve rarely had a smooth experience with the service, and my recent experience shows they’ve not gotten any better. With Hurricane Sandy approaching, I decided to rent Casablanca after my kids noted they hadn’t seen it. So I downloaded it to my laptop, as I’m able to plug that directly into my FIOS router and get a faster connection. All good… until I decided I wanted to watch it on my iPad. I plugged the iPad into the laptop, opened up iTunes and dragged the unwatched movie into the iPad line-up. It showed up on iTunes, but when I unplugged the iPad, the movie did not show up. Thinking there might be some kind of WiFi connection needed to make the transfer, I logged both the iPad and the laptop onto my iPhone’s hotspot (we had no power and thus no wi-fi at that point.) Success … Continue reading
Adland has long dreamed of a world where viewers sat in front of their television sets, buying everything from Anacin to Zest with a single click of the remote. They’ve even named it “Jennifer Aniston’s Sweater” after a hypothetical situation where viewers would be able to click to buy the garment the moment they saw it on the Friends star. Only that’s never going to happen. For the Jennifer Aniston’s Sweater experience to be viable, it needs to truly be one-click, or it becomes too distracting and takes the viewer away from the show, something the actual viewer regards as a negative outcome. And the fact of the matter is that very few products– impulse purchases or otherwise– fall into that category. There are always decisions to be made: what color? what size? where do you want it shipped? do you want it sent overnight? And by the time you’ve made those decisions, Chandler’s already asked Monica to marry him, and … Continue reading
Consumption of broadband-delivered video is climbing sharply as consumers choose video on-demand (VOD) versus scheduled programming. Longer work days, more travel, and a proliferation of devices that enable ubiquitous access to broadband networks anywhere, anytime are driving this demand. Research from The Diffusion Group (TDG) predicts that by 2020 the consumption of broadband video — content stored and distributed over an open IP architecture — will surpass the consumption of traditional broadcast TV programming. Watch Streaming Media’s free webinar to learn the best strategies and practices to get started delivering your videos to connected IP devices.
This post first appeared on DigiDay Daily. You can read the original here, along with the follow-up, The Like Trap, by DigiDay Editor-in-Chief Brian Morrissey For the past 15 years, “fish where the fish are” has been the mantra of anyone in digital media. At the end of the millennium, that meant “AOL Keyword: Acme Corp.” In the mid-2000s, it meant the Acme Corp Second Life store. And in 2011, it means “find us on Facebook.” Now marketing on the site du jour is not in and of itself a grievous error. It’s just that most brands get so blinded by the bright shiny objects, they forget even the most basic rules of marketing. Let’s start with metrics: for many brands, the only sign of an effective Facebook page is the presence of many, many “fans.” (e.g. people who have hit the “Like” button.) It’s an easy number to achieve: there are actually companies that will guarantee you x number … Continue reading
OTT: The Next Big Thing in Broadcast & Media View more presentations from annmarielocke.
Improving communications by leveraging the power of video is being widely adopted by many Global 1000 businesses to more effectively engage and interact with employees, colleagues and partners around the world. With in-person meetings becoming increasingly expensive and home and mobile bandwidth growing, it’s more cost-effective and efficient to move meetings from the boardroom to the Internet. One of the areas that has seen a recent surge in using video for meetings is Human Resources. As we continue to expand into a global workplace, potential candidates for recruitment are no longer found only in your office’s city or even country. Talented professionals are recruited from around the world, which makes interview logistics for multiple candidates much more complex and expensive. To streamline recruitment processes and save costs, HR departments are starting to conduct interviews via live video. Companies are also using video to engage and recruit talented professionals before the interview process even begins. Jobnob, an agency that helps connect … Continue reading
Video workflows have become greatly refined over the years, thanks in large part to online video platform providers. But with mobile devices and more interactive video experiences taking hold, content publishers are now looking at new ways to simplify the creation, control, management, monetization and publishing of online video. This is not a sales pitch event, but three short informative presentations to acquaint you with ways to create social and interactive video experiences. Followed by an interactive question and answer session, this half-hour Q&A will be devoted to answer your questions. Register Now for this Free Live Webcast Thursday, April 21, 2011 at 11 am PT/2 pm ET
This week, we sat down with a former CNN producer who consults with organizations of all types and sizes on how they can realize higher returns from trade shows, user conferences and corporate events. Please join me as I ask Sean McMann, KIT digital’s VP Strategic Accounts, about how his clients are using online video to extend the reach, impact and lifespan of their live events.
This week, we sat down with a streaming media pioneer who paved the way for how video content is managed, distributed and consumed over the Internet. He explains how organizations of all types and sizes can use video across their marketing campaigns to generate more leads. To find out more about how you can start to implement these tactics for your organization, please join us as we sit down with Lou Schwartz, Head of Americas, in this week’s video blog.
Super Bowl 2.0: Advertisers Utilize IP Video & Social Networking to Generate Buzz Around Gameday Spots
Maximizing Brand Exposure Nearly 40 advertisers bought ad time in the CBS broadcast spending $2 million to $3 million per 30 seconds of the Super Bowl’s traditional TV commercial time. This year, however, companies jumped on the social media bandwagon to build hype on their ads prior to gameday and maximize their brand exposure. The goal being to get the game’s massive audience to watch their Super Bowl ad — then click on the brand’s website and share the brand’s video on Twitter, Facebook, Youtube and other social networks. Measuring “Buzz” Factor In this Super Bowl, companies will be measuring everything to see if they got their money’s worth. Advertisers will count tweets, visits to their Facebook pages and visits to the brand’s site to see how many times their videos were watched/mentioned. IP Video Has Created a Digital Water-Cooler According to a survey by an ad agency, nearly 100 million viewers are expected to watch the game on Sunday. … Continue reading
As organizations incorporate online video as part of their communication strategy, their websites need to be designed in a manner that allows the video to integrate seamlessly into the page. Whether you are retrofitting your website to accommodate video, or rebuilding it from scratch, below are a few simple things to consider when adding video clips to your page. Aspect Ratio Online video is trending away from the 4:3 aspect ratio towards the 16:9 aspect ratio. This provides a more cinematic and modern feel to your story. When preparing your original video assets, consider the 16:9 aspect ratio. Column Width Although most video players provide the flexibility to be resized to fit into the allotted space on your page, video quality can sometimes suffer as a result of resizing. Video sizes that are too small can lose their impact. Consider encoding to standard video sizes and incorporate that into your page layout so you can avoid having to resize your … Continue reading
When you take a look at recent CES and tech news all over the net, it seems there is only one topic being discussed – the new equipment class of tablet PCs. Actually they aren’t so new … The Apple Newton hit the market in 1992, and was regarded as the first Tablet-PC. Picture reference: www.apple.com Recently, there have been some releases from E-Book readers and announcements/presentations for new Tablet-PCs. These two classes should not be confused with each other! While most E-Book readers are equipped with monochrome displays (focused on sharp contrast not on rapid changes) – unfit to display moving images, the Tablet-PCs boast high-resolution color displays specifically designed for consumption of moving images. Picture reference: www.sony.com Let’s take the iPhone as an example. Apple impressively demonstrated that you can have success with a new platform (the App Store) when you have a good implementation, easy usage and a good concept. Now we transfer this to the Tablet-PC … Continue reading
The KIT digital team of editors and IP-video experts selected the 5 most important IP-videos of 2009. These videos were chosen for their influence over the development and implementation of IP-video as a content channel, and how they’re shaping the further advancement and uses of the technology. KIT digital editors focused specifically on the extent to which the video implementation delivers content that would not have been available via mainstream means, the degree to which the IP-video influences the event itself and the scale to which the video or IP-video event represents a shift in viewing patterns by audiences. 5. GM Reinvents Themselves Post Bankruptcy: Perhaps the most significant new development for IP-video in 2009 has been the rapid adoption of this communication tool by businesses for investor and media relations. GM used IP-video to restore, retain and grow confidence in their business by live-streaming their most important corporate announcements in 2009. Big businesses take notice. 4. US Airways Plane … Continue reading