From The Guardian: Beyond Apps: The Future of Smart TV
KIT digital’s Alan Wolk has a piece in The Guardian this week, the UK’s leading newspaper and quite possibly the world’s. It outlines our vision of the future of connected TV in a rather prestigious forum:
A smart TV’s connected features can be controlled from a second screen, creating many different commercial possibilities. Photograph: Ethan Miller/Getty Images
A recent study by the NPD Group showed that more than 40% of households with smart TVs have never actually bothered to hook them up to the internet. However, given the state of the interface found on most smart TVs, this should come as no surprise.
TV manufacturers got it into their heads that users might like an easy way to connect to Netflix. Which was not a bad idea. If only they’d stopped there. Instead, they turned the screen into a Compuserve 1993 concoction of random apps, few of which had anything to do with television…