The TV Industry Is Alive and Well: New @ Digiday
I have a new article about the TV industry up at Digiday this week, explaining why the business is currently more analogous to the pre-iPhone mobile phone industry than to the post-Napster music industry.
It’s a relentless drumbeat: The TV industry is dead, 20-somethings are cutting the cord. They want HBO; YouTube will kill cable.
Not so fast.
The pay-TV industry is not that easy to dismantle. That’s largely because the business dynamics make it a pretty tough beast to slay.Let’s start with the giant bundles of channels you’re forced to take as part of your pay-TV package. READ THE REST AT DIGIDAY