Monthly Archives: October 2012
7 Things You Should Know About Second Screen Interaction
Originally presented in London at Screen Digest’s “The Future of Digital Media” event, this is Alan Wolk’s latest salvo in his attempt to bring common sense to the discussion around second screen: 7 Things You Should Know About 2nd Screen Interaction from Alan Wolk
Breaking Through
As anyone who has ever turned on a television lately can attest, the main pain point in the viewing experience is navigating the increasingly Kafka-esque series of screens that pop up to prevent you from finding whatever it is you are looking for. So it’s baffling that so many in the adtech industry seem to think that the amorphous entity known as “social TV” is the savior we’ve all been waiting for, the One True Path to improving the viewing experience. (To their credit, those actually in the TV industry seem less easily duped.) As a founding member of the 2nd Screen Society who spends most of his days studying the industry and applying that knowledge to (shameless plug) KIT’s award-winning Social Program Guide product, here’s my somewhat educated take on what’s going on right now. Discovery Is The Key Use Case For Any “Social” Data: Let’s start with the fairly safe assumption that the average TV viewer’s initial concern is finding something to watch. That means … Continue reading