KIT digital’s Social Program Guide Shortlisted for the CSI Awards
We are proud to announce that KIT digital’s Social Program Guide (SPG) has been shortlisted for the CSI Awards in the Best Social TV technology, service or application category.
The SPG is a white label, second screen solution for network operators that is essentially a mash-up of the remote control and the electronic program guide, with an overlay of social functionality to aid in the discovery process. This allows viewers to enjoy a full range of social TV functions, as well as change the channel, all through a single intuitive interface. Served through KIT digital’s Cosmos Video Platform, the SPG also boasts support for cloud-based DVR functionality, seamless VOD store integration, and multiple e-commerce models and ad serving for advanced content monetization.
The SPG was introduced to critical acclaim at this year’s National Association of Broadcasters show. We are especially pleased to be shortlisted this year as it marks the 10th anniversary of the CSI awards which were first launched in 2003 in London. Every year over 150 companies enter the competition in a bid to win the awards and get the much deserved industry recognition.
The SPG’s innovative take on the second screen TV viewing experience is supported by key features including:
Social-Powered Recommendations: Viewers can use the SPG to see which movies and shows their friends are watching or have recommended. They can also discover content via a unique social recommendation engine that offers up relevant content based on user input and recommendations from their social network, prior viewing habits and professional critics.
Asynchronous Social Comment Review: While viewers want to be able to share comments in real-time, different viewing habits mean that friends aren’t always watching content at the same time. The SPG adapts to this behavior by storing comments and posting them as the viewer watches, avoiding “spoilers” and allowing users to enjoy the experience as if they were watching along with their friends.
Interactive Advertisements: The SPG increases advertising effectiveness by creating a unique “ad locker” that stores links to both ads and product placements, so that the viewer can revisit them when they are done watching and have an experience that is more akin to shopping (which is fun) than watching advertisements (which is not.)
Multiple ID Support: TV viewing is a communal experience, and TV sets are shared within households and families. Each individual television viewer within a household, however, has their own network of friends and colleagues, and their own unique marketing profile. The SPG addresses this need by supporting multiple user accounts, allowing everyone to have a unique and personalized second screen experience– including the ads they are served– while watching the same “first screen” together.
VOD Store Integration: Video on demand integration is a key feature of the SPG, allowing users to share, review, interact, get recommendations and buy content from their provider’s VOD store
To see the SPG in action during the IBC show, please stop by our Stand D71 in Hall 1 at IBC, where one of our team members will take you through a demo of the newest, t-commerce focused release.