The Debut of the Second Screen Society
Last week marked the launch of the (much needed) Second Screen Society. The Society is dedicated to “advanc(ing) the creation, production and adoption of content, applications , devices and distribution systems within the 2nd Screen Engagement Ecosystem.”
The Society will stress education and the creation of standards within the industry. KIT digital is proud to be one of the founding Advisory Board members, along with Twentieth Century Fox, Zeebox, Civolution, and Red Bee, among others.
The Society has identified five key qualities of the 2nd screen experience they wish to support:
Simple – facilitate API and web services integration between apps, Smart TVs, tablets, mobile and set top boxes allowing the consumer to get content from the 2nd screen to the 1st screen
Social – facilitate the integration of social oriented apps and web services into smart TVs, set top boxes and 2nd screen apps
Seamless – promote a common approach to digital video inventory and digital locker identification to promote the consumer’s ability to benefit from digital ownership across multiple digital retailers
Stimulating – drive industry collaboration and increased integration of supplementary content offerings with 3rd party apps that support the brand of the show/movie/sport/live event
Discovery – promote collaboration amongst video service providers, metadata service providers, and
The Society also puts on the 2nd Screen Summit. The most recent Summit was held in NYC last week and KIT digital hosted a small Salon Dinner for TV industry executives, analysts and journalists later that evening at the Ink48 Hotel. Each table was assigned a host and a topic of conversation around the future of TV. We’ll provide an overview of those conversations next week.
The view from the KIT Salon Dinner