Monthly Archives: July 2011
Consumption of broadband-delivered video is climbing sharply as consumers choose video on-demand (VOD) versus scheduled programming. Longer work days, more travel, and a proliferation of devices that enable ubiquitous access to broadband networks anywhere, anytime are driving this demand. Research from The Diffusion Group (TDG) predicts that by 2020 the consumption of broadband video — content stored and distributed over an open IP architecture — will surpass the consumption of traditional broadcast TV programming. Watch Streaming Media’s free webinar to learn the best strategies and practices to get started delivering your videos to connected IP devices.
We’ve known for a while that audiences are becoming increasingly fragmented on the different platforms they use to watch their content, but even more recent key industry statistics are painting a clear picture as to what extent that fragmentation really is rising and what opportunities, specifically in social media, marketers should be focusing their energies towards. eMarketer’s June 29th article entitled “Social Media Bringing New Engagement to TV” includes some statistics, such as the one below, that exhibit crucial methods to use to target and engage your audience: Close to half (43%) of adults who frequently use the internet have used social media accounts to further engage with TV Of those, 17% go online for further engagement WHILE watching their favorite TV programs The younger generation, aged between 18 and 34, is most likely to check the internet or social media sites in accordance with their TV shows. Click here to read the eMarketer article