Monthly Archives: June 2011
With the proliferation of IP devices, better broadband delivery speeds, and growing consumption of premium video content, consumers are increasingly looking to watch and interact with their favorite programs anywhere, anytime. In response to this demand, there has been an explosion in alternative, lower-priced broadband-delivered TV offerings without a satellite or cable subscription from broadband video players. Cable, satellite, and telecommunications companies are being forced to invest in more competitive strategies, such as TV Everywhere, to deliver truly interactive, multi-screen viewing experiences and stem customer churn. Read the latest report on TV revenues from IPTV News here.
For its fourth-annual Streaming Media All-Stars, Streaming Media presented the 15 best and the brightest who had the greatest impact on the online video industry this year. We are excited to announce that KIT digital’s Chairman & CEO, Kaleil Isaza Tuzman, was amongst the 15 selected for 2011. Click here to view the results and find out what Kaleil identifies as the biggest trends and challenges our industry is facing.
Watch the video below to get a behind the scenes look into the KIT digital China team and the work they are doing to launch CUTV, a new media platform developed by a consortium of 19 leading television stations and newspapers throughout the People’s Republic of China, led by the Shenzhen Media Group.
This post first appeared on DigiDay Daily. You can read the original here, along with the follow-up, The Like Trap, by DigiDay Editor-in-Chief Brian Morrissey For the past 15 years, “fish where the fish are” has been the mantra of anyone in digital media. At the end of the millennium, that meant “AOL Keyword: Acme Corp.” In the mid-2000s, it meant the Acme Corp Second Life store. And in 2011, it means “find us on Facebook.” Now marketing on the site du jour is not in and of itself a grievous error. It’s just that most brands get so blinded by the bright shiny objects, they forget even the most basic rules of marketing. Let’s start with metrics: for many brands, the only sign of an effective Facebook page is the presence of many, many “fans.” (e.g. people who have hit the “Like” button.) It’s an easy number to achieve: there are actually companies that will guarantee you x number … Continue reading