Monthly Archives: February 2010
Yesterday we started filming the demo of our VX-one platform capabilities. Below are some behind the scenes photos of the shoot, which we are really excited about and expect to release shortly. KIT digital’s VX-one platform leads the industry in enabling businesses to ingest, manage, and deliver video to internal and external audiences. Our software is used worldwide to increase operational efficiency of large corporations and drive revenue for publishers and syndicators of video.
The level of enjoyment that we derive from consuming media is often regulated by the quality of the delivery mechanism. In simple terms: the experience is just as important as your content. As a content owner or producer (whether external or internal) your role is to maximize the amount of eyeball time each piece of content that you produced or acquired receives. As a media and entertainment manager, viewer retention directly results in advertising revenue and brand enhancement; while an enterprise internal communications manager spreads the cost of the implementation around the number of people the message (be it training of managerial in nature) has reached. When presenting content online you have to realize that the opportunity cost for the viewer is every single other piece of content on the internet. That is a lot of competition. The hardest part is not getting a user to a video page of your website, its keeping them there and coming back. The … Continue reading
KIT digital will be participating in the Mobile World Congress, the world’s largest exhibition for the mobile industry in Barcelona, Spain from February 15-18, 2010. At the Mobile World Congress, KIT digital will be meeting with and discussing its VX-one mobile offering with prominent industry executives representing mobile operators, vendors, and content owners from around the globe. VX-one is the premiere mobile video platform, used to power live channels and video on demand on over 20 mobile networks globally. The KIT digital team will be taking meetings throughout the week. KIT digital executives attending include Barak Bar Cohen, EVP of Global Business Development and Markus Schlösser, VP of Business Development and Head of KIT digital Germany. If you would like to schedule an appointment with KIT digital, please contact firstname.lastname@example.org.
Brian Kaufman and I presented this morning at the ePharma conference in Philadelphia. Our presentation was aimed at providing some provocative and challenging insights for pharmaceutical marketers around the power of online video. We started with four facts which should encourage all marketers to think about online video in a different light: Online video is now the single fastest growing media on global basis. Ever. By 2015, 95% of data consumed online will be video Skype – quickly emerging as THE one-to-one video communication platform – has more users than Facebook, Myspace and Twitter, combined. mlb.com now has more unique users coming in from mobile than from a browser We talked about KIT digital and some of our global implementations, and from the feedback we received, the most compelling section of the presentation was the challenge we thew out toward the end. Brian and I suggested that the Pharmaceutical marketers in the room think about: Using the iPad as a … Continue reading
Super Bowl 2.0: Advertisers Utilize IP Video & Social Networking to Generate Buzz Around Gameday Spots
Maximizing Brand Exposure Nearly 40 advertisers bought ad time in the CBS broadcast spending $2 million to $3 million per 30 seconds of the Super Bowl’s traditional TV commercial time. This year, however, companies jumped on the social media bandwagon to build hype on their ads prior to gameday and maximize their brand exposure. The goal being to get the game’s massive audience to watch their Super Bowl ad — then click on the brand’s website and share the brand’s video on Twitter, Facebook, Youtube and other social networks. Measuring “Buzz” Factor In this Super Bowl, companies will be measuring everything to see if they got their money’s worth. Advertisers will count tweets, visits to their Facebook pages and visits to the brand’s site to see how many times their videos were watched/mentioned. IP Video Has Created a Digital Water-Cooler According to a survey by an ad agency, nearly 100 million viewers are expected to watch the game on Sunday. … Continue reading