Monthly Archives: January 2010
Apple iPad: Not Just “A Giant iPod Touch”
Apple designers have been stressing for years that the best way to create a technological icon is adapting it to human behavior rather than the other way around. The latest Steve Jobs’ miracle – much fabled and finally announced Apple iPad – embodies the IP video revolution that is yet to come at unthinkable scale. It will change the way we consume video and do so in the most seamless way you can imagine. Yes, skeptics title it as “just a giant iPod touch” and criticize it for some inevitable limitations that only seem disappointing in the wake of unprecedented hype that the iPad received months following up to its launch. However unlike its musical predecessor, iPad gives us a large and light enough screen to take video anywhere we go. Movies and TV shows Some predict that the seeming lack of Adobe Flash support would preclude services like Hulu, Netflix and other video sites from showing off their video … Continue reading
KIT digital to Host Webinar on The Impact of IP-video & Webcasting for Investor Relations: Wed, Feb 3, 2010 2:00 PM – 3:00 PM EST
Online video consumption continues to surge. According to The Nielsen Company, in December 2009, overall online video usage grew 13% , boasted over 137 million unique visitors, more than 10 billion streams, with each visitor averaging 78 streams. These numbers are for just one month! This webinar will focus on the intersection of investor relations and web video including webcasting. Video and webcasting are mainstream tools for publically traded companies to communicate directly with shareholders, media, and new potential investors. We will demonstrate case studies and break down the best practices, regulatory concerns, and technical challenges facing IR professionals. Laura Melillo Barnum, Executive Director of the Yum! Brands Foundation and V.P of Community Relations, will share a case study on how the world’s largest restaurant company uses video to connect with shareholders, future investors, media and consumers. To see an example please go to http://www.yum.com/annualreport We will address the following questions: How do leading publically traded companies use video to … Continue reading
Basics for Adding Video to your Website
As organizations incorporate online video as part of their communication strategy, their websites need to be designed in a manner that allows the video to integrate seamlessly into the page. Whether you are retrofitting your website to accommodate video, or rebuilding it from scratch, below are a few simple things to consider when adding video clips to your page. Aspect Ratio Online video is trending away from the 4:3 aspect ratio towards the 16:9 aspect ratio. This provides a more cinematic and modern feel to your story. When preparing your original video assets, consider the 16:9 aspect ratio. Column Width Although most video players provide the flexibility to be resized to fit into the allotted space on your page, video quality can sometimes suffer as a result of resizing. Video sizes that are too small can lose their impact. Consider encoding to standard video sizes and incorporate that into your page layout so you can avoid having to resize your … Continue reading
Tablet PCs – A New Chance for the Mobile Media Business?
When you take a look at recent CES and tech news all over the net, it seems there is only one topic being discussed – the new equipment class of tablet PCs. Actually they aren’t so new … The Apple Newton hit the market in 1992, and was regarded as the first Tablet-PC. Picture reference: www.apple.com Recently, there have been some releases from E-Book readers and announcements/presentations for new Tablet-PCs. These two classes should not be confused with each other! While most E-Book readers are equipped with monochrome displays (focused on sharp contrast not on rapid changes) – unfit to display moving images, the Tablet-PCs boast high-resolution color displays specifically designed for consumption of moving images. Picture reference: www.sony.com Let’s take the iPhone as an example. Apple impressively demonstrated that you can have success with a new platform (the App Store) when you have a good implementation, easy usage and a good concept. Now we transfer this to the Tablet-PC … Continue reading