Monthly Archives: December 2009
KIT digital Counts Down the 5 Most Influential IP Videos of 2009
The KIT digital team of editors and IP-video experts selected the 5 most important IP-videos of 2009. These videos were chosen for their influence over the development and implementation of IP-video as a content channel, and how they’re shaping the further advancement and uses of the technology. KIT digital editors focused specifically on the extent to which the video implementation delivers content that would not have been available via mainstream means, the degree to which the IP-video influences the event itself and the scale to which the video or IP-video event represents a shift in viewing patterns by audiences. 5. GM Reinvents Themselves Post Bankruptcy: Perhaps the most significant new development for IP-video in 2009 has been the rapid adoption of this communication tool by businesses for investor and media relations. GM used IP-video to restore, retain and grow confidence in their business by live-streaming their most important corporate announcements in 2009. Big businesses take notice. 4. US Airways Plane … Continue reading
Using Video for Non-profits: The Humane Society Raises Awareness of Its Horse Rescue Efforts
The spirit of the holidays really took hold today as I was demonstrating a newly designed site for our client, The Humane Society, and I got caught up in watching content around some recent horse rescue efforts. Sometimes their content is tough to watch, but if you have a few minutes, I’d encourage you to watch this piece on a recent horse rescue mission. It’s really quality storytelling. Be sure to click on the “donate” button to show your support. In the bigger picture, hats off to the entire team at Humane Society. They recently re-launched their site with great quality 16×9 content, calls to action, and a very tight integration with video in almost all the messaging they do. Any organization looking to see how it’s done right should look no further than their site. Send me an email to learn more. brian.kaufman@kit-digital.com Brian Kaufman Client Solutions Director, NYC // = 0; i=i-1){ if (l[i].substring(0, 1) == ‘ ‘) … Continue reading
KIT digital gathers 53 key team members in Cairo for our 2nd Biannual Sales Summit
As the KIT digital global business has expanded in the last 6 months, there has been an even greater need to sit in the same room and compare notes from the IP-video space around the world. And so late last month we held our second biannual sales summit in Cairo. We chose Cairo because we have a sizable (20+ professionals) operation there, yet it’s a place few of our team members have visited. The opportunity to meet and spend time with the KIT Cairo team members was invaluable. The summit focused on the next phase of the IP-video revolution and the ongoing integration of our global sales and customer service teams. For me, it was a series of firsts! Recently joining the KIT digital team as Global Communications Manager (my first day on the job actually being the first day of the summit), it was great to meet such a passionate group of people, all of whom have a perspective … Continue reading